THIS IS THE WAY

We listen closely — to our instincts, to our experience, and to what our clients are really trying to build. Our work is grounded in knowing who we are, what we stand for, and how we partner to move ideas forward with clarity and intention.

As a senior-led studio, every engagement benefits from deep understanding, hands-on leadership, and considered decision-making at every stage. We bring decades of practice to the table, combined with curiosity, courage, and genuine love for the craft — so ideas are explored fully, refined carefully, and brought to life with confidence.

At the heart of The Fold is a simple ethos that shapes every partnership we take on: Good People, Good Vibes.
For our clients, this means collaboration that feels aligned, respectful, and productive. It is open dialogue, shared ownership, and a process rooted in trust. Undoubtedly, the strongest and most enduring work is born from here — when everyone is aligned to a common goal and moving forward together.

A meaningful journey, paired with impactful creative — and strong coffee (chef’s kiss).

THE ROAD TO SOLUTIONS

  • Brand Strategy
    • Brand Audit
    • Brand Pillars
    • Brand Positioning
    • Brand Personality
    • Brand Purpose
    • Brand Story
    • Brand Key Storytelling
    • Brand Language + Tone of Voice Campaign Ideation
    Content Creation
    Event Ideation
    Naming
    Taglines

  • Concept Moodboards
    Logo
    Brand Colours
    Typography
    Photography
    Illustration
    Icons
    Infographics
    Brand Guidelines

  • Campaigns
    Catalogues & Brochures
    Creative Direction
    eNewsletters
    Event & Exhibition Displays
    Icons & Illustration
    Infographics
    Packaging
    Promotional Products
    Proposals & Presentations
    Environmental Design
    Social Media Design
    Stationery
    Templates
    Vehicles & Uniforms
    Website Design

  • Brand Onboarding
    Brand Education & Empowerment
    Brand Alignement & Guidance

KALA MACKAY
(She/Her)
Co-Founder & Client Director

🤍

Hot Baths & Sweater Weather
Tears of Laughter
Bar Seats
Puzzles
Friends Turned Family

CATHERINE BOURDON
(She/Her)
Co-Founder & Creative Director

🤍

Cold Dips & Forest Walks
Science Fiction
Funky Natural Wine
DIY Punk Flyers
Dancing With My Kids

OUR WORK